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Poster, Atomschutz Ja, 1979
Pierre Brauchli
Poster, Atomschutz Ja,
Pierre Brauchli,

Poster, Atomschutz Ja,

Pierre Brauchli
Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
  • Atomschutz Ja Pierre Brauchli Poster
  • Atomschutz Ja Pierre Brauchli Poster
  • Atomschutz Ja Pierre Brauchli Poster

After World War II, nuclear energy was strongly defended as essential to securing the future energy supply. Soon, however, the focus shifted to its dangers. In 1979, the first Swiss anti-nuclear initiative was defeated by just a small margin.

Quotations from artwork can often be found in poster design. Art embodies material and cultural prosperity and thus seduces its audience. It only imparts a sense of déjà-vu, however, if the quoted images are part of the established cultural canon. A particularly free appropriation that is recognized as a quotation serves as proof of the fact that it has become part of the collective memory.
Pieter Brueghel’s (ca. 1525/30–1569) profound, symbolic image worlds are adapted particularly frequently. His Tower of Babel as an allegory for human arrogance appears in Pierre Brauchli’s (b. 1942) “yes” poster supporting the anti-nuclear initiative. Years later, Brauchli adapted this motif again for a German protest event.
Images quoted from Ferdinand Hodler (1853–1918) and Albert Anker (1831–1910) were also used in posters for the Swiss referendum. Bernard Schlup (b. 1948) borrowed Anker’s Der Schulspaziergang (The School Walk) in 1981 to successfully support a “yes” vote for the anti-nuclear initiative in Bern canton. (Bettina Richter)

Plakat, Atomschutz Ja, 1979
Erscheinungsland: Schweiz
Gestaltung: Pierre Brauchli
Auftrag: Produzentengalerie, Produga, Zürich, CH
Material / Technik: Siebdruck
60 × 42 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK

John Berger u.a. (Hg.), Sehen. Das Bild der Welt in der Bilderwelt, Reinbek bei Hamburg 1974.

Sascha Demarmels, Ja. Nein. Schweizer Abstimmungsplakate im 20. Jahrhundert, Konstanz 2009.

Willy Rotzler, Karl Wobmann, Das politische und soziale Plakat der Schweiz, Zürich 1985.

Image creditso

Plakat, Atomschutz Ja, 1979, Schweiz, Gestaltung: Pierre Brauchli
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Künstler-Atom-Spektakel, 1986, Deutschland, Gestaltung: Pierre Brauchli, Donation: Pierre Brauchli
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Wachstum über alles? HB-Südwest Nein, 1988, Schweiz, Gestaltung: Raymond Naef
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Atomschutzinitiative für unsere Zukunft Ja, 1981, Schweiz, Gestaltung: Bernard Schlup
Abbildung: Museum für Gestaltung Zürich / ZHdK