This is the eGuide number for the object. You can find it next to selected objects in the exhibition.
This is the location number for the object.
Click here to go to the main menu.
Click here to change languages.
Click here to change the font size and log in.
Click here to show the location of the object.
Zoom with two fingers and rotate images 360° with one finger. Swipe an object to the side to see the next one.
Click here for background information, biographies, legends, etc.
Click here to listen to spoken texts or audio files.
Share an object.
Download as PDF.
Add to saved objects.
 
Poster, Centre de Création Industrielle – Design français, 1971
Jean Widmer
Poster, Centre de Création Industrielle – Design français
Jean Widmer,

Poster, Centre de Création Industrielle – Design français,
1971

Jean Widmer
*4037
g
f Object e
[{"lat":47.38304861013852,"lng":8.535889203704869},{"floor":"floorplan-2"}]
BF
GF
1
2
2
Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
  • Centre de Création Industrielle – Design français Jean Widmer Poster
  • Centre de Création Industrielle – Design français Jean Widmer Poster
  • Centre de Création Industrielle – Design français Jean Widmer Poster
  • Centre de Création Industrielle – Design français Jean Widmer Poster
6
7
Listen to the text
j

With his posters and other advertising graphics for the Centre de Création Industrielle in Paris, founded in 1969, Jean Widmer (b. 1929) has for many years been the designer behind the institution’s immediately recognizable visual identity. These minimalist posters are Widmer’s own favorites among his works.

Two abstract forms in blue and red as a reference to the French tricolor flag nestle against each other in Jean Widmer’s poster, overlapping slightly. Glowing in fluorescent colors, they have a commanding presence that makes them seem to burst out of the frame. The upper section of the poster, clearly separated in the composition, contains the title of the exhibition and other relevant information. The grid-like arrangement of the three text columns, which are united by the title displayed in large type above them, and the use of a sans-serif typeface in lowercase reveals Widmer’s orientation on Swiss Style. His penchant for bright colors is a holdover from his training with the color theorist Johannes Itten (1888–1967). Widmer applies the same visual concept to all of his posters for the Centre de Création Industrielle, or CCI for short, whose program includes exhibitions, symposia, and publications. Widmer has been responsible for its visual identity since its inception in 1969. While the heavy, quirky, and not clearly identifiable forms in this poster evoke industrial production in general, the rigorous yet graceful lettering forms a distinct contrast. Widmer thus succeeded in revitalizing the Swiss Style, applied here in orthodox fashion but given a very personal look. The visual identity of the CCI thus attests both to Widmer’s creative spirit and the open attitude of the institution, which is today part of the Musée national d’art of the Centre Georges Pompidou. (Bettina Richter)

Plakat, Centre de Création Industrielle – Design français, 1971
Erscheinungsland: Frankreich
Gestaltung: Jean Widmer
Auftrag: Centre de Création Industrielle, Paris, FR
Material/Technik: Siebdruck
160 x 120 cm
Donation: Jean Widmer
Eigentum: Museum für Gestaltung Zürich / ZHdK
Literatureo

Phaidon (Hg.), The Phaidon Archive of Graphic Design, Berlin 2012, ID I063

Museum für Gestaltung Zürich, Barbara Junod (Hg.), Les Suisses de Paris. Grafik und Typografie / Graphisme et typographie, Sammeln heisst forschen / Collection et recherche, Bd. 2, Zürich 2016.

Image creditso

Plakat, Centre de Création Industrielle – Design français, 1971, Frankreich, Gestaltung: Jean Widmer, Donation: Jean Widmer
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Centre de Création Industrielle – Outillage, 1972, Frankreich, Gestaltung: Jean Widmer, Donation: Hansjörg Budliger
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Centre de Création Industrielle – Le design, 1968, Frankreich, Gestaltung: Jean Widmer, Donation: Hansjörg Budliger
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Centre de Création Industrielle – En plein air, 1974, Frankreich, Gestaltung: Jean Widmer, Donation: Hansjörg Budliger
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Centre de Création Industrielle – La rue, 1970, Gestaltung: Jean Widmer
Frankreich, Donation: Hansjörg Budliger
Abbildung: Museum für Gestaltung Zürich / ZHdK