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Poster, La Tribu iOta, 2011
Catherine Zask
Poster, La Tribu iOta,
Catherine Zask,

Poster, La Tribu iOta,
2011

Catherine Zask
*4025
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Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
  • La Tribu iOta Catherine Zask
  • La Tribu iOta Catherine Zask
  • La Tribu iOta Catherine Zask
  • La Tribu iOta Catherine Zask
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Listen to the text
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In her typographic posters, the French graphic designer Catherine Zask (b. 1961) demonstrates an unusual and refreshing use of lettering—especially for an eye schooled in the Swiss Style. In her hands, type is crafted into a sensuous image that is at the same time imbued with substantive meaning: the words speak through the way they look.

La Tribu iota is the offbeat name of an ensemble that combines dance, chanson, and acrobatic circus acts in its performances to put on a poetic as well as surprising and fantastical spectacle. France’s experimental dance and theater scene has been reaping acclaim for the past several years at the Theatre L’Hippodrome in Douai. Catherine Zask was long in charge of designing the institution’s visual communications. Due not least to their imposing format of 175 by 119 centimeters, her posters magically caught the eye. But much more than that, Zask managed to tell a story through type alone, largely eschewing any illustrative elements. It is the material structure of the letters that preoccupies her and to which she devotes intense study. The beauty of her letters at the same time betrays the power of language. And yet Zask still allows the words to maintain their aura of mystery. The extraordinary and daring colors she uses in the poster for a performance by La Tribu iota evoke the group’s playful, fantastical potential. The vibrant movement of the letters across the surface of the page imitates dance and acrobatics. But the empty spaces between and within the letters are as carefully composed and calibrated as their divergent sizes. The letters attached to the horizontal o can be read as figures jointly engaged in expressive choreography like that awaiting viewers in the show. (Bettina Richter)

Plakat, La Tribu iOta, 2011
Erscheinungsland: Frankreich
Gestaltung: Catherine Zask
Auftrag: L’Hippodrome, Douai, FR
Material/Technik: Siebdruck
175 × 118.5 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
Literatureo

Museum für Gestaltung Zürich, Bettina Richter (Hg.), Catherine Zask, Poster Collection 12, Zürich 2005

Image creditso

Plakat, La Tribu iOta, 2011, Frankreich, Gestaltung: Catherine Zask
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Les météores, 2005, Frankreich, Gestaltung: Catherine Zask
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Dehors devant la porte, 2005, Frankreich, Gestaltung: Catherine Zask
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, 12 Easy Waltzes – Michèle Anne de Mey – Gregory Grosjean, 2004, Frankreich, Gestaltung: Catherine Zask
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Les trois sœurs, 2003, Frankreich, Gestaltung: Catherine Zask
Abbildung: Museum für Gestaltung Zürich / ZHdK