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Poster, Tadanori Yokoo – Having reached a climax at the age of 29, I was dead, 1965
Tadanori Yokoo
Poster, Tadanori Yokoo – Having reached a climax at the age of 29, I was dead
Tadanori Yokoo,

Poster, Tadanori Yokoo – Having reached a climax at the age of 29, I was dead,
1965

Tadanori Yokoo
*4011
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Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
  • Tadanori Yokoo – Having reached a climax at the age of 29, I was dead Tadanori Yokoo Poster
  • Tadanori Yokoo – Having reached a climax at the age of 29, I was dead Tadanori Yokoo Poster
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Tadanori Yokoo (b. 1936) is regarded as the enfant terrible of the Japanese art scene. With his Pop Art references and psychedelic imagery, he radicalized graphic design in his home country in the 1960s. At the same time, he styled himself an artist genius “Made in Japan” in this poster and provoked one and all.

The image of a frail hanged man placed centrally in the upper half of the poster before a rising sun shocked viewers. It is the artist himself, who announces here his death at the age of twenty-nine. A photograph in the lower left corner shows him as a baby before the same radiant background, a reference to the Japanese “war flag.” In the opposite corner, he blends in with the uniformed class collective. The hand gesture superimposed on this photo is a symbol for sex. This poster was Tadanori Yokoo’s contribution to the 1965 exhibition Persona at the Matsuya department store, which celebrated the leading Japanese artists of the day. For Yokoo, the invitation to participate in the show marked a departure from his previous career as an artist. The poster tells of his metaphorical suicide and fresh start as a newborn embarking on an artistic path. In an accompanying performance, Yokoo staged his own funeral. He did in fact henceforth reject his previous work, and his idols. Yokoo’s iconoclastic humor manifests itself in the irreverent reinterpretation of Japanese motifs as well as in the ironic reference. The lurid colors he uses in his posters are both a bow to Pop Art and a rejection of his country’s traditions. For younger graphic designers, Yokoo’s posters during this period struck a blow for creative license. They were a vital influence in graphic designers coming to see themselves as artists, an attitude that still dominates Japan’s poster scene today. (Bettina Richter)

Plakat, Tadanori Yokoo – Having reached a climax at the age of 29, I was dead, 1965
Erscheinungsland: Japan
Gestaltung: Tadanori Yokoo
Auftrag: Tadanori Yokoo
Material/Technik: Offset
103 x 73 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
Literatureo

Phaidon (Hg.), The Phaidon Archive of Graphic Design, Berlin 2012, ID I034

Image creditso

Plakat, Tadanori Yokoo – Having reached a climax at the age of 29, I was dead, 1965, Japan, Gestaltung: Tadanori Yokoo
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, A la maison de M. Civeçawa, 1965, Japan, Gestaltung: Tadanori Yokoo
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Koshimaki-Osen, 1966, Japan, Gestaltung: Tadanori Yokoo, Fotografie: Eiko Hosoe
Abbildung: Museum für Gestaltung Zürich / ZHdK