This is the eGuide number for the object. You can find it next to selected objects in the exhibition.
This is the location number for the object.
Click here to go to the main menu.
Click here to change languages.
Click here to change the font size and log in.
Click here to show the location of the object.
Zoom with two fingers and rotate images 360° with one finger. Swipe an object to the side to see the next one.
Click here for background information, biographies, legends, etc.
Click here to listen to spoken texts or audio files.
Share an object.
Download as PDF.
Add to saved objects.
Poster, Textil-Ausstellung, 1924
Willy Petzold
Poster, Textil-Ausstellung,
Willy Petzold,

Poster, Textil-Ausstellung,

Willy Petzold
Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
  • Textil-Ausstellung Willy Petzold
Listen to the text

The giant spider is advertising vehicle and eye-catcher in one. In the poster by Willy Petzold (1885–1978), it promoted a 1924 exhibition on textiles in Dresden. It may seem astounding that Petzold would choose this motif of all things instead of the usual decorative colors to attract primarily a female audience. And yet this spider poster was his breakthrough as a poster designer.

After training as a glass painter and studying at the Dresden Art Academy, Willy Petzold started his own business as a commercial artist. His early posters displayed a conventional narrative mode of painting, but with this one he won a major competition. The focus on a central symbolic motif would remain characteristic of his poster oeuvre. Dresden had already established itself in the eighteenth century as an international exhibition center. After the upheaval of World War I, it resumed this tradition in the 1920s. The association tasked with organizing the Jahresschau Deutscher Arbeit, an annual exhibition of German achievements, mounted at the time a series of ten exhibitions, each devoted to a thematic focus from industry, science, or the applied arts. Complete with didactic background information, the show was designed to appeal to a wide audience. The third annual exhibition, in 1924, was devoted to the textile industry, which was vital to the state economy of Saxony. In addition to recounting the history of the industry, the show presented products from various areas of use as well as the latest machines and methods. The spider is a fitting symbol for the exhibition both metaphorically, due to its ability to spin webs, as well as visually, with its body represented here as a spool. Its legs, in turn, rendered as if on a grid, look as if they’re woven from the crossing of warp and weft threads. To today’s eye, Petzold’s depiction calls to mind the popular aesthetic of pixelation. (Bettina Richter)

Plakat, Textil-Ausstellung,1924
Erscheinungsland: Deutschland
Gestaltung: Willy Petzold
Auftrag: Jahresschau deutscher Arbeit, Dresden, DE
Material/Technik: Lithografie
119.5 × 90 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK

Museum für Kunst und Gewerbe (Hg.), Plakatkunst von Toulouse-Lautrec bis Benetton, Köln 1995, S. 110f.

Image creditso

Plakat, Textil-Ausstellung, 1924, Deutschland, Gestaltung: Willy Petzold
Abbildung: Museum für Gestaltung Zürich / ZHdK (26.05.2017)