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Alois Carigiet - Holidays in Switzerland

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
Anyone growing up in Switzerland is familiar with the storybook classics by Alois Carigiet (1902–1985). The artist also produced some eye-catching tourism posters in his signature sketchy graphic style. In 1953, he advertised restorative holidays in Switzerland in a poster that was printed in all four national languages. A woman reclining in a deck chair with an open book on her lap is emblematic of the idea of rest and relaxation. The red of the lounger and parasol frame an idealized Swiss landscape.