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Object photography, Schokoladen-Mischmaschine, 1927–28
Hans Finsler
Object photography, Schokoladen-Mischmaschine
Hans Finsler,

Object photography, Schokoladen-Mischmaschine,
1927–28

Hans Finsler
*1050
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Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
  • Schokoladen-Mischmaschine Hans Finsler Object photography
  • Schokoladen-Mischmaschine Hans Finsler Object photography
  • Schokoladen-Mischmaschine Hans Finsler Object photography
  • Schokoladen-Mischmaschine Hans Finsler Object photography
  • Schokoladen-Mischmaschine Hans Finsler Object photography
  • Schokoladen-Mischmaschine Hans Finsler Object photography
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Listen to the text
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Hans Finsler (1891–1972) made a rapid ascent in his career as a photographer. An art historian, he became a photography instructor at the Burg Giebichenstein Kunstgewerbeschule in Halle in 1927, only shortly after starting there with still-life photography as an autodidact. He received his first commission from the chocolate maker Most.

In the 1920s, photography was increasingly taking the place of illustration in advertising, with the result that commercial work became a lucrative field of activity for many photographers. As an industrial and product photographer, Hans Finsler sought to produce unemotional yet visually attractive images. Examples of this are the photographs he made for the Most company in Halle, one of the largest chocolate makers in Germany at that time. As a representative of the New Photography movement, Finsler was committed to developing an independent photographic language rather than simply learning from arts like painting. Jan Tschichold considered his image of the chocolate mixing machine in particular to be on a par with fine art: “With the extreme contrasts of black and white and the variety of gray tones, an effect has been produced that surpasses the colorfulness of many paintings or drawings.” Finsler’s aesthetic ideal also included capturing movement, which resulted from the summation of light and time and showed itself in the blurriness of the flowing mass of chocolate, the inflowing sugar, and the machine’s rotating parts. The photograph was displayed at the Kunstgewerbemuseum Zürich in 1929 as part of Finsler’s contribution to the traveling exhibition Film und Foto—perhaps the most important exhibit of avant-garde photography of that decade. That same year, Finsler applied for the position of director of the newly founded photography course at the Kunstgewerbeschule Zürich, whose reputation and international fame he shaped from 1932 to 1958. (Andres Janser)

Sachfotografie, Schokoladen-Mischmaschine, 1927–1928
Fotografie: Hans Finsler
Auftrag: Most Schokoladenfabriken, Halle (Saale), DE
Material/Technik: Fotopapier, s/w-Fotografie
36.5 x 30 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
Literatureo

Jan Tschichold, «Fotografie und Typografie», in: Die Form 5 (1928), S. 140–150.

Hans Finsler, Mein Weg zur Fotografie. 30 Aufnahmen aus den zwanziger Jahren, Zürich 1971.

Thilo Koenig/Martin Gasser (Hg.), Hans Finsler und die Schweizer Fotokultur: Werk, Fotoklasse, Moderne Gestaltung 1932–1960, Zürich 2006.

Image creditso

Sachfotografie, Schokoladen-Mischmaschine, 1927–1928, Fotografie: Hans Finsler
Abbildung: Museum für Gestaltung Zürich / ZHdK

Buch, Doppelseite mit Zeichnung der Schokoladenreibe von Marcel Duchamp und Fotografie der Schokoladenmischmaschine von Hans Finsler, Bilder und Text: Hans Finsler, 1969
Abbildung: Hans Finsler, Mein Weg zur Fotografie, Kempten, 1969, o.S

Sachfotografie, Hände beim Stanniolieren (Originaltitel), 1927– 28, Fotografie: Hans Finsler, Auftrag: Most Schokoladenfabriken, Halle (Saale), DE
Abbildung. Museum für Gestaltung Zürich / ZHdK

Sachfotografie, Schräge Brücke, 1928, Fotografie: Hans Finsler, Donation: Hans Finsler
Abbildung: Museum für Gestaltung Zürich / ZHdK

Sachfotografie, Scheerkette, 1929, Fotografie: Hans Finsler
Abbildung: Museum für Gestaltung Zürich / ZHdK

Sachfotografie, Einfahrt der Förderbahn, 1929, Fotografie: Hans Finsler
Abbildung: Museum für Gestaltung Zürich / ZHdK

Sachfotografie, Zwiebeln in der Sonne, 1929, Fotografie: Gerda Leo, Donation: Hans Finsler
Abbildung: Museum für Gestaltung Zürich / ZHdK

Exhibition texto
Hans Finsler − New Photography

As a representative of the New Photography, Hans Finsler (1891–1972) was instrumental in shaping an autonomous photographic language. He combined black-and-white contrasts with myriad shades of gray, and showed his motifs cropped, blurred by movement, or in slanting Constructivist diagonals. Finsler participated in the 1929 traveling exhibition Film und Foto, the decade’s most important showcase for avant-garde photography, and became a seminal photography teacher at the Kunstgewerbeschule Zürich.