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Tricycle, Modell 1143, 1970
Wisa-Gloria AG
Tricycle, Modell 1143
Wisa-Gloria AG,

Tricycle, Modell 1143,
1970

Wisa-Gloria AG
*1512
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Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
  • Modell 1143 Wisa-Gloria AG Tricycle
  • Modell 1143 Wisa-Gloria AG Tricycle
  • Modell 1143 Wisa-Gloria AG Tricycle
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In the 1970s Wisa-Gloria’s red tricycle gave many Swiss children their first set of wheels. The minimalistic design and mod colors united the design trends of the time. Especially striking is the visibly simple construction made of a single steel tube.

At one time, there was barely a household in Switzerland without a stroller, children’s furniture, or toys by the Lenzburg-based manufacturer Wisa-Gloria. Founded in 1882, the company was able to expand its distribution to France, Greece, and South America beginning in 1915 thanks to an international trade network. Up until the 1960s, Wisa-Gloria produced streamlined tricycles with curved tubular steel or sheet-metal-clad frames. In 1970, one of the company’s own engineers developed a more affordable model, touted in the 1974 catalogue as an outstanding bargain at seventy-five Swiss francs. The tricycle’s simple construction consists of a single steel tube, both ends of which are compressed to form flat ovals, one vertical and one horizontal. This reduction to a single structural engineering principle, along with clarity of form and a red lacquer finish, made this tricycle a timeless icon and favorite model in designer circles. Only the upward-curving handlebar is reminiscent of the two-gear motorcycles of the time. With 1,500 units produced annually, the tricycle was Wisa-Gloria’s last successful product. Soon after its release, the company was forced to gradually curtail its once wide selection of products, before finally discontinuing production entirely in 1992. Thanks to this emblematic tricycle from 1970, Haderer, a small Austrian manufacturer of children’s vehicles, took over the brand. The company relocated to Switzerland and has been manufacturing retro reproductions of the tricycle since 2010, albeit with beechwood pedals. (Renate Menzi)

Dreiradvelo, Modell 1143, 1970
Entwurf: Wisa Gloria AG, Lenzburg, CH
Herstellung: Wisa Gloria AG, Lenzburg, CH
Material/Technik: Metall, lackiert, verchromt; Kunststoff
62,5 × 48 × 75 cm
Donation: Wisa Gloria AG, Lenzburg, CH
Eigentum: Museum für Gestaltung Zürich / ZHdK
Literatureo

Museum für Gestaltung Zürich (Hg.), 100 Jahre Schweizer Design, Zürich 2014, S. 256.

Museum für Gestaltung Zürich (Hg.), Unbekannt – Vertraut. «Anonymes» Design im Schweizer Gebrauchsgerät seit 1920, Reihe Schweizer Design-Pioniere 4, Zürich 1987.

www.wisa-gloria.ch

Image creditso

Dreiradvelo, Modell 1143, 1970, Entwurf: Wisa Gloria AG, Lenzburg, CH, Donation: Wisa Gloria AG, Lenzburg, CH
Abbildung: Museum für Gestaltung Zürich / ZHdK

Fotografie, Dreirad Modell, 1961, Fotografie: Beat Derungs
Abbildung: Museum für Gestaltung Zürich / ZHdK

Umschlag Katalog, 1972, Auftrag: Wisa Gloria AG, Lenzburg, CH
Abbildung: Wisa Gloria AG, Lenzburg, CH

Fotografie, Ausstellungsansicht 100 Jahre Schweizer Design, Museum für Gestaltung Zürich, 2014
Abbildung: Museum für Gestaltung Zürich / ZHdK