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Bech Electronic Centre

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
The Basel advertising agency Gerstner + Kutter became known from 1959 onward for its new visual concepts. It was headed by the graphic designer Karl Gerstner (1930–2017) and the historian and copywriter Markus Kutter (1925–2005). They viewed idea, text, and form as an inextricable whole and designed “programs” as a means for solving design problems. For the corporate identity of the Bech Electronic Centre, a play on words in the company logo became the basis for a cross-media design program.