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Geigy Design - Medical Advertising, Pesticides

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
With their modernist style, the advertisements produced by the Basel chemical company J.R. Geigy AG stand out from the conservative advertising that prevailed in the 1950s to mid-1960s. Despite sharing common features (“Geigy Style”), they do not obey any formulaic canon. Depending on the company division (pharmaceuticals, agrochemicals, dyes, chemicals) as well as the product, country regulations, and design decisions, the artists made use of graphic, photographic, or purely typographic visualizations.