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Hans-Rudolf Lutz – Magazine Covers

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
In 1977, the Typografische Monatsblätter sported a series of unusual looks. The first issue resembles the Schweizer Illustrierten, the second the Tages-Anzeiger-Magazin, the fifth the comic Fix und Foxi, and the last issue of the year Playboy. All told, the designer Hans-Rudolf Lutz (1939–1998) created plagiarized covers for a total of ten issues of the otherwise reputable journal. He wanted to show how the visual appearance is invariably “read” and used to manipulate information.