Adrian Frutiger – Egyptienne F, Serifa
One of the early typefaces designed for photosetting is Egyptienne F (1958). Created to solve the problem of serifs disappearing during exposure, Egyptienne F thus features slab serifs. Due to its rather soft character, it is suitable for body text. This contrasts with the Serifa typeface created nine years later (1967). Serifa is a constructivist typeface whose qualities are best put to use in titles. Its hard character is less conducive to reading long texts.