GGK Agency – Verbal and Pictorial Wit

The Basel advertising agency Gerstner, Gredinger + Kutter, known as GGK—an extension of the earlier, smaller Gerstner + Kutter—was one of the most successful Swiss agencies from the 1960s to the 1980s. GGK introduced a pioneering advertising style in Switzerland in the 1960s characterized by a sophisticated relationship between word and image. The ads were often heavy on text, but they also boldly left plenty of white space if it served to reinforce the message.