This is the eGuide number for the object. You can find it next to selected objects in the exhibition.
This is the location number for the object.
Click here to go to the main menu.
Click here to change languages.
Click here to change the font size and log in.
Click here to show the location of the object.
Zoom with two fingers and rotate images 360° with one finger. Swipe an object to the side to see the next one.
Click here for background information, biographies, legends, etc.
Click here to listen to spoken texts or audio files.
Share an object.
Download as PDF.
Add to saved objects.

GGK Agency – Verbal and Pictorial Wit

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
The Basel advertising agency Gerstner, Gredinger + Kutter, known as GGK—an extension of the earlier, smaller Gerstner + Kutter—was one of the most successful Swiss agencies from the 1960s to the 1980s. GGK introduced a pioneering advertising style in Switzerland in the 1960s characterized by a sophisticated relationship between word and image. The ads were often heavy on text, but they also boldly left plenty of white space if it served to reinforce the message.