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Alois Carigiet

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
Alois Carigiet’s (1902–1985) draft designs for his 1953 tourism poster tellingly illustrate the process of coming up with the final image. In the two small drafts, he uses hardly any color, but the motif already largely corresponds to that in the completed poster. Carigiet later decided to eliminate the decorative stripes and spotted patterns on the parasol, deck chair, and dress. The larger color version focuses entirely on the resting woman, setting a clear accent using bright red alone.