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Object Poster

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
Around 1940, Niklaus Stoecklin (1896–1982) inaugurated the aesthetic of the object poster. His precise renderings of everyday products in all their tactile immediacy ideally served the needs of a young consumer society and lent new brand-name articles an unmistakable presence. In a reduced composition, his famous Binaca poster shows only a toothpaste tube and toothbrush in a glass. Arranged before a fantastical dark background, they shine out toward the viewer. No advertising slogan is needed here.