Milk

Anton Stankowski (1906–1998), known for his “functional graphic design,” designed a multi-part campaign for Baden milk producers in 1950. A clear design concept unites the individual posters visually and in terms of content into a coherent series: the white milk bottle is always the star, set before backgrounds in changing colors. Behind it, a different object appears each time that represents the particular argument for drinking milk proclaimed in the slogan.