This is the eGuide number for the object. You can find it next to selected objects in the exhibition.
This is the location number for the object.
Click here to go to the main menu.
Click here to change languages.
Click here to change the font size and log in.
Click here to show the location of the object.
Zoom with two fingers and rotate images 360° with one finger. Swipe an object to the side to see the next one.
Click here for background information, biographies, legends, etc.
Click here to listen to spoken texts or audio files.
Share an object.
Download as PDF.
Add to saved objects.

Fritz Bühler

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
Like many Swiss graphic designers, Fritz Bühler (1909–1963) received his first commissions from chemistry companies in Basel. The studio he founded in 1933 also served clients in the food industry. In the fifties, Bühler redesigned the packaging for detergents marketed by the Zurich company Steinfels. Whether for medicines, soap, or food, Bühler’s designs are characterized by expressiveness and an innovative, clean look. He once noted that his main creative means were artistic form, appealing colors, and harmonious proportions.[MR1] Falls Platzprobleme weglassen