Value

Design influences our perception of a product’s value. In 1996, Migros introduced Switzerland’s first low-price product line, and M-Budget went on to become one of the most successful Swiss brands. M-Sélection was added in 2005 as a premium line, while M-Classic denotes store brands in the middle price segment. All three lines are designed by the same agency. They provide a sense of orientation while also taking advantage of hybrid purchasing behavior.