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Geigy Design - Medomin

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
During the boom in pharmaceuticals in the 1950s, the Basel chemical company J.R. Geigy AG (1758–1970) started investing a great deal of money in advertising its products. Since consumer advertising for prescription drugs was not allowed, most of Geigy’s ad campaigns targeted the physicians writing the prescriptions. For its tranquilizer and sleeping aid Medomin, Geigy created factual and informative advertisements at a high artistic level to keep the medication ever-present in the minds of this pampered clientele.