This is the eGuide number for the object. You can find it next to selected objects in the exhibition.
This is the location number for the object.
Click here to go to the main menu.
Click here to change languages.
Click here to change the font size and log in.
Click here to show the location of the object.
Zoom with two fingers and rotate images 360° with one finger. Swipe an object to the side to see the next one.
Click here for background information, biographies, legends, etc.
Click here to listen to spoken texts or audio files.
Share an object.
Download as PDF.
Add to saved objects.

Consumer Posters - classics

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
While product marketing is today firmly in the hands of advertising agencies, at the beginning of the twentieth century many outstanding poster designers promoted consumer goods with their art. Their creative freedom knew no bounds. Original imagery caught the eye with clever wit and poetry and aroused the urge to buy. Another aspect that raises these small posters to iconic status is their carefully chosen color palette. Printed as lithographs, they still exude an irresistible appeal today.