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Poster, Pelican – Drawing Ink., 1925
El’ Lisickij
Poster, Pelican – Drawing Ink.,
El’ Lisickij,

Poster, Pelican – Drawing Ink.,
1925

El’ Lisickij
*1096
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Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
  • Pelican – Drawing Ink. El’ Lisickij
  • Pelican – Drawing Ink. El’ Lisickij
  • Pelican – Drawing Ink. El’ Lisickij
  • Pelican – Drawing Ink. El’ Lisickij
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El Lissitzky (Lazar Markovich Lissitzky, 1890–1941) is known as the father of Constructivism. He combined photomontage and typography to create a progressive approach in the political graphic design of the young Soviet Union. With his Pelikan poster for the British market, El Lissitzky launched a new visual language in product advertising.

Pelikan Holding AG was founded in Hannover in 1838. The company initially focused on making writing inks and artists’ paints. El Lissitzky resided in Germany between 1922 and the beginning of 1925 and became acquainted with Dadaist Kurt Schwitters (1887–1948) in Hannover. Pelikan, with its openness to avant-garde trends, was the ideal customer for both artists.
The poster from 1925 breaks with the painterly tradition of Pelikan advertising. The collage of a hand, inkpot, and compass unites photography and illustration. It is inspired by a famous, programmatic self-portrait of the artist from the same year that emphasized El Lissitzky’s image of himself as a constructor. Adolphe Mouron Cassandre (1901–1968) uses a painted aesthetic in his poster for Pacific cigarettes from 1935, which references El Lissitzky’s imagery with the open palm. In 1929, El Lissitzky designed another, purely typographic poster for Pelikan. (Bettina Richter)

Plakat, Pelican – Drawing Ink., 1925
Erscheinungsland: Grossbritannien
Gestaltung: El’ Lisickij (Lazar’ Markovič Lisickij)
Auftrag: Pelikan AG, Hannover, DE
Material / Technik: Offset-Lithografie
32.5 × 44.5 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
Literatureo

Museum für Kunst und Gewerbe (Hg.), Plakatkunst von Toulouse-Lautrec bis Benetton, Köln 1995, S. 98/99.

http://www.sikart.ch/KuenstlerInnen.aspx?id=14158362

Image creditso

Plakat, Pelican – Drawing Ink., 1925, Grossbritannien, Gestaltung: El’ Lisickij (Lazar’ Markovič Lisickij)
Abbildung: Museum für Gestaltung Zürich / ZHdK

Fotomontage, Der Konstrukteur, 1924, Künstler: El’ Lisickij (Lazar’ Markovič Lisickij)
Abbildung: Fotostiftung Schweiz, Winterthur

Plakat, «Pelikan»-Tuschen, 1909, Österreich, Gestaltung: Walter René Fürst
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Pacific, 1935, Frankreich, Gestaltung: Adolphe Mouron Cassandre (Adolphe Jean Marie Mouron)
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Pelikan – TSK, 1929, Deutschland, Gestaltung: El’ Lisickij (Lazar’ Markovič Lisickij)
Abbildung: https://de.wikipedia.org/wiki/Datei:1929_El_Lissitzky_Plakat_Pelikan_Tinte_Schreibband_Kohlenpaper.jpg

Exhibition texto
Consumer Posters - classics

While product marketing is today firmly in the hands of advertising agencies, at the beginning of the twentieth century many outstanding poster designers promoted consumer goods with their art. Their creative freedom knew no bounds. Original imagery caught the eye with clever wit and poetry and aroused the urge to buy. Another aspect that raises these small posters to iconic status is their carefully chosen color palette. Printed as lithographs, they still exude an irresistible appeal today.