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May 1968

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
In May 1968, young art students discovered the poster as a medium for resistance. Plastered overnight on surfaces all over the city, these posters rely for their impact on symbolic reduction and the combination of familiar signs with new and inventive imagery. The exuberant pictorial and verbal wit is at the same time a plea for a previously unknown zest for turning things political. Charles de Gaulle is the main character in the posters: the president of the French Republic exemplified at the time the state’s authoritarian claim to power.