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1T8

Propaganda

g
Karte
[{"lat":47.38291603416962,"lng":8.535677309192693},{"floor":"floorplan-ug"}]
UG
EG
1
2
2
Ausstellungsstrasse
Ausstellungsstrasse 60
8005 Zürich
Museum map
Toni-Areal
Pfingstweidstrasse 94
8005 Zürich
Fostered by the country’s direct democracy, political posters were widespread in Switzerland early on. Geneva graphic designer Noël Fontanet (1889–1982), a member of the radical right-wing movement Union nationale, created referendum posters rife with polemical clichés. His high-impact, simplified political messages came packaged in a catchy comic-like style. Here, a portly, red-cheeked, older civil servant rests complacently on the billions of francs that will ensure him a comfortable retirement.