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Poster, Bernie, 2016
André Broussard
Poster, Bernie,
André Broussard,

Poster, Bernie,

André Broussard
Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
Pavillon Le Corbusier
Höschgasse 8
8008 Zürich
Museum map
  • Bernie André Broussard Poster
  • Bernie André Broussard Poster

During the campaign for the 2016 US presidential elections, this charming small-format poster featuring Bernie Sanders (b. 1941) in profile appeared in Lafayette, Louisiana. Its famous predecessor, the portrait of Nobel Laureate in literature Bob Dylan (b. 1941), was designed by Milton Glaser (b. 1929).

The poster by illustrator André Broussard (b. 1984) was created to announce a fundraising concert for Democratic presidential candidate Bernie Sanders. Sanders, although he is only visible in silhouette, appears as a person who fires up his audience using words and gestures. The template for the poster was the Bob Dylan poster by Milton Glaser, which decorated student dorm rooms and record stores worldwide in the late 1960s.
The formal similarities do not, however, hide the differences in the portrayal of these famous personalities, who were born the same year. The enigmatic songwriter and musician Dylan is shown as a reclusive, introverted star. But both Dylan and Sanders stand as examples of the ideals of a different, better America. Dylan was a key inspiration for the civil rights movements around 1968, while Sanders initiated a new grassroots movement just under a half century later. (Bettina Richter)

Plakat, Bernie, 2016
Erscheinungsland: USA
Gestaltung: André Broussard
Auftrag: Lafayette for Bernie, Lafayette, US
Material / Technik: Digitaldruck
43 × 28 cm
Donation: Susanne Giezendanner
Eigentum: Museum für Gestaltung Zürich / ZHdK

Museum für Kunst und Gewerbe (Hg.), Plakatkunst von Toulouse-Lautrec bis Benetton, Köln 1995, S. 184/185.

Image credits

Plakat, Bernie, 2016, USA, Gestaltung: André Broussard, Donation: Susanne Giezendanner
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Dylan, 1966, USA, Gestaltung: Milton Glaser
Abbildung: Museum für Gestaltung Zürich / ZHdK

Zeichnung, Selbstporträt im Profil, 1957, Künstler: Marcel Duchamp
Abbildung: The Metropolitan Museum of Art, The Met, New York, US

Exhibition text
Political Portraits

Campaign posters draw on proven historical formulas. The smiling faces of George Bush Senior and Ronald Reagan promise security and try to inspire trust. The famous poster Hope shows Barack Obama with a visionary gaze in the style of a pop icon. Bernie Sanders is depicted only as a silhouette, quoting a poster portrait of Bob Dylan. The texts, too, speak for themselves: the intimate use of first name only turns a presidential candidate into a close friend, while the word “Hope” conveys a universal promise.