This is the eGuide number for the object. You can find it next to selected objects in the exhibition.
This is the location number for the object.
Click here to go to the main menu.
Click here to change languages.
Click here to change the font size and log in.
Click here to show the location of the object.
Zoom with two fingers and rotate images 360° with one finger. Swipe an object to the side to see the next one.
Click here for background information, biographies, legends, etc.
Click here to listen to spoken texts or audio files.
Share an object.
Download as PDF.
Add to saved objects.
1R2

Gerstner + Kutter – Citroën 2CV

g
Karte
[{"lat":47.382896510967974,"lng":8.535704131282841},{"floor":"floorplan-ug"}]
UG
EG
1
2
2
Ausstellungsstrasse
Ausstellungsstrasse 60
8005 Zürich
Museum map
Toni-Areal
Pfingstweidstrasse 94
8005 Zürich
Ever since its founding in 1959, the Basel advertising agency Gerstner + Kutter has continually raised eyebrows with its offbeat advertising campaigns. The partners are the graphic designer Karl Gerstner (1930–2017) and the historian and copywriter Markus Kutter (1925–2005), who each have equal say in the design process and productively enhance the expressiveness of word and image through their mutual input. This is what happened, for example, in the case of two ad series from 1960, which with a great deal of verbal and pictorial wit promote the Citroën 2CV, a car known in German as the “Ente,” or “duck.”