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Herbert Matter

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
Herbert Matter (1907–1984) embodies transatlantic modernism like no other Swiss graphic artist of his time. Born in Engelberg, he moved to the United States in 1936. As part of a circle of European avant-garde artists, he helped shape modern graphic design style from across the ocean with his magazine covers and museum catalogues, logos and corporate identities. His photo-graphics are distinguished by bold cropping, experiments in the studio and the darkroom, and artistic image montages.