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Textiles: Pop Dress

Ausstellungsstrasse 60
8005 Zürich
Museum map
Pfingstweidstrasse 94
8005 Zürich
The 1960s paper dress—a trend from the United States—is a fashion statement from the Pop Art era. As a party outfit, it tangibly conveys the spirit of the Swinging Sixties: physical freedom, a carefree outlook, and quick adaptation to the latest trends. Merchandisers for paper goods sold the disposable A-line mini dresses like hotcakes. The garment became an advertising vehicle, artist poster, and do-it-yourself fashion item, lending itself to quick shortening using scissors and to easy embellishment with color and decoration.