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Poster, Besos robados (Originalfilmtitel: Baisers volés), 1970
René Azcuy Cárdenas
Poster, Besos robados (Originalfilmtitel: Baisers volés),
René Azcuy Cárdenas,

Poster, Besos robados (Originalfilmtitel: Baisers volés),
1970

René Azcuy Cárdenas
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Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
  • Besos robados (Originalfilmtitel: Baisers volés) René Azcuy Cárdenas
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After the Cuban revolution, movie posters funded by the national film institute, the ICAIC, developed their very own aesthetic. With his poetically incisive posters, René Azcuy Cárdenas (b. 1938) was one of the better-known representatives of this new visual culture.  

Like many of his contemporaries, René Azcuy Cárdenas attended the renowned art school in Havana. Early on in his career, he dedicated himself to poster design, and he created posters for the Instituto Cubano de Arte e Industria Cinematográficos (ICAIC) until the early 1980s. A characteristic of Cuban movie posters is that they do not rely on simple montages of still photographs that merely recount the plot.
Cárdenas’s posters often feature a strongly pared-down palette and reworked photographic set pieces. In the comical but melancholic movie Baisers volés (Stolen Kisses), François Truffaut’s (1932–1984) alter ego, Antoine Doinel, becomes entangled in various amorous adventures. Cárdenas succeeded in summarizing the content and title in a symbolic manner. His design is both sensuous and playful, and is masterful in evoking the spirit of the movie. (Bettina Richter)

Plakat, Besos robados (Originalfilmtitel: Baisers volés), 1970
Erscheinungsland: Kuba
Gestaltung: René Azcuy Cárdenas
Auftrag: Instituto Cubano de Arte e Industria Cinematográficos, ICAIC, Havanna, CU
Material / Technik: Siebdruck
76 × 51 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
Literatureo

Felipe Hernández Cava, «Affiches aux sonorités cubaines», in: Étapes graphiques, Nr. 39 (April 1998), S. 48–51.

Dugald Sterner, Kunst der Revolution, 100 Plakate aus Kuba, Köln/Berlin 1980.

Sara Vega, Alicia Garcia, La otra imagen del cine cubano, Havanna 1997.

Image creditso

Plakat, Besos robados (Originalfilmtitel: Baisers volés), 1970, Kuba, Gestaltung: René Azcuy Cárdenas
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Testimonio, 1970, Kuba, Gestaltung: René Azcuy Cárdenas
Abbildung: Museum für Gestaltung Zürich / ZHdK

Exhibition texto
Cuban Film

Cuba developed its own poster tradition after 1959. Artists could make their own personal contribution to the revolution with their state-sponsored film posters. They no longer promoted US films but rather European and local productions. In the Cuban film poster, inspiration from international avant-garde art is melded with national traditions. Reproduced using screen printing, these posters still fascinate us today, especially due to their luminous colors.