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Poster, Kieler Woche, 1969
Poster, Kieler Woche,
*4066

Poster, Kieler Woche,
1969

*4066
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BF
GF
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Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
Pavillon Le Corbusier
Höschgasse 8
8008 Zürich
Museum map
  • Kieler Woche Poster
  • Kieler Woche Poster
  • Kieler Woche Poster
  • Kieler Woche Poster
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ENG-2022_01_korr.mp3

In 1969, artist and graphic designer Isolde Monson-Baumgart (1935–2011) won the prestigious competition to create a poster advertising Kiel Week. Her work picks up on the familiar blue-and-white chromatic canon, but boldly abandons the depiction of a sail that usually served as an unmistakable visual symbol.

Kiel’s first sailing regatta was held in 1882 and has been organized annually ever since. Kiel Week has long established itself as the world’s most important sailing contest and has become a public celebration with myriad associated events. Its advertising posters have also become famous. Since 1959, selected European designers have been invited to enter the design competition, with a jury of experts making the final selection. The winning posters thus recount recent graphic design history.
The abstract language and clear separation of pictorial elements and textual information make Isolde Monson-Baumgart’s design more reminiscent of an exhibition poster. Her artistic experience creating etchings may have inspired the inclusion of large organic forms that resemble waves. Monson-Baumgart’s reputation as an advertising designer is based primarily on her unconventional film posters, which are now included in many collections. (Bettina Richter)

Plakat, Kieler Woche, 1969
Erscheinungsland: Deutschland
Gestaltung: Isolde Monson-Baumgart
Auftrag: Kieler Woche, Kiel, DE
Material / Technik: Siebdruck
119 × 84 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
Literature

Gerda Breuer, Julia Meer (Hg.), Women in Graphic Design 1890–2012, Berlin 2012.

Image credits

Plakat, Kieler Woche, 1969, Deutschland, Gestaltung: Isolde Monson-Baumgart
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Kieler Woche 1972, 1972, Deutschland, Gestaltung: Rolf Müller
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Kieler Woche, 1964, Deutschland, Gestaltung: Hans Hillmann, Donation: Marlies Rosa Hillmann
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Kieler Woche 1986, 1986, Deutschland, Gestaltung: Pierre Mendell
Abbildung: Museum für Gestaltung Zürich / ZHdK

Radierung, La source, 1971, Künstlerin: Isolde Monson-Baumgart
Abbildung: https://www.mchampetier.com/Etching-Isolde-Baumgart-61168-work.html