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Poster, Art = Ben – Art total, ca. 1963
Ben Vautier
Poster, Art = Ben – Art total,
Ben Vautier,
Poster, Art = Ben – Art total,
ca. 1963
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Museum für Gestaltung Zürich
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Museum für Gestaltung Zürich
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Artist Ben Vautier (b. 1935) still provokes today with his humorous small-format posters. As early as the 1960s, he was radically questioning the art establishment, and he integrated his own artistic ego into his total work of art.
With his formally concise text messages, reproduced in printed books, the Neo-Dadaist and Fluxus artist Ben Vautier sparked early debate about the structures and rules of the art world. The equation in this small-format poster is an ironic take on the belief in the aesthetic education of humans through art as well as the mandate of artists to offer enlightenment.
Ben engages with high culture in everyday life by way of playful actions. He has covered his house with his text images and small-format posters and they also adorn his record store in Nice, where the artist with Swiss roots now makes his home.
Ben continues to untiringly question the traditional understanding of art, even though he himself has long since been part of the art establishment; his interventions in public space likewise address controversial sociopolitical issues. The Swiss Pavilion at Expo ’92 in Seville was designed around Ben’s motto: “La Suisse n’existe pas.” (Bettina Richter)
Plakat, Art = Ben – Art total, um 1963
Erscheinungsland: Frankreich
Gestaltung: Ben Vautier
Auftrag: Ben Vautier
Material / Technik: Buchdruck
27.5 × 31.5 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
Museum für Gestaltung Zürich (Hg.), Hors-Sol – Poster Actions in Switzerland, Poster Collection 4, Zürich 2000, S. 14/15.
Plakat, Art = Ben – Art total, um 1963, Frankreich, Gestaltung: Ben Vautier
Abbildung: Museum für Gestaltung Zürich / ZHdK
Plakat, L’art est inutile, um 1963, Frankreich, Gestaltung: Ben Vautier
Abbildung: Museum für Gestaltung Zürich / ZHdK
Plakat, Absence d’art = art – Art total, um 1963, Frankreich, Gestaltung: Ben Vautier
Abbildung: Museum für Gestaltung Zürich / ZHdK
Plakat, L’art c’est fruité, um 1963, Frankreich, Gestaltung: Ben Vautier
Abbildung: Museum für Gestaltung Zürich / ZHdK
Haus von Ben Vautier in Nizza, Fotografie: unbekannt
Abbildung: http://la-lezardiere.eu/la-maison-de-ben/
Ben Vautier
With his small posters, the Neo-Dadaist and Fluxus artist Ben Vautier (b. 1935) radically challenges the structures and game rules of the art market. Humorous and ironic text images with a typically graphical look have become the artist’s hallmark. Short statements and questions on his posters with provocative content beg us to try and contradict them. By bringing in his own ego as an artist into his work, Vautier playfully styles himself as a Gesamtkunstwerk.