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Poster, Das verflixte 7. Jahr, 1960
Poster, Das verflixte 7. Jahr,
*4061

Poster, Das verflixte 7. Jahr,
1960

*4061
g
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Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
Pavillon Le Corbusier
Höschgasse 8
8008 Zürich
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  • Das verflixte 7. Jahr Poster
  • Das verflixte 7. Jahr Poster
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ENG-2022_05_korr_2_Version-2.mp3

In her film poster for The Seven-Year Itch, Dorothea Fischer-Nosbisch (1921–2009) found an unusual way to transpose an iconic image from film history into graphic design. For once there is no conflict between the erotic charisma exuded by Marilyn Monroe (1926–1962) and her physical autonomy.

Billy Wilder’s 1955 film was a global hit thanks essentially to one shot: Marilyn Monroe in a white dress, laughing innocently as her skirt blows up above an air vent and reveals her legs. The image is etched in collective memory and enshrined Monroe as a figure onto whom male fantasies were projected. Graphic artist Dorothea Fischer-Nosbisch’s Monroe appears to cite the famous film still although her legs remain concealed but for a glimpse of thigh. Fischer-Nosbisch supplemented a portrait photograph of Monroe from the film Niagara with two-dimensional, graphic forms. Monroe looks out at viewers with a lascivious yet self-confident gaze. Although the role is literally written on her body, in Fischer-Nosbisch’s interpretation she nonetheless seems to assert her physical self-determination.
After the Second World War, Fischer-Nosbisch and her husband founded a studio collective and developed a new aesthetic of the film poster together with contemporary designers, as exemplified here. (Bettina Richter)

Plakat, Das verflixte 7. Jahr, 1960
Erscheinungsland: Deutschland
Gestaltung: Dorothea Fischer-Nosbisch
Auftrag: Atlas Film + Medien AG, Duisburg, DE
Material / Technik: Offset
83 × 59 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
Literature

Wolfgang Beilenhoff, Martin Heller, Das Filmplakat, Kat. Ausst. Museum für Gestaltung Zürich, Zürich 1995.

Gerda Breuer, Julia Meer (Hg.), Women in Graphic Design 1890–2012, Berlin 2012.

Image credits

Plakat, Das verflixte 7. Jahr, 1960, Deutschland, Gestaltung: Dorothea Fischer-Nosbisch
Abbildung: Museum für Gestaltung Zürich / ZHdK

Filmstill, Das verflixte 7. Jahr, Marilyn Monroe, 1955, Regie: Billy Wilder
Abbildung: https://www.moviepilot.de/movies/das-verflixte-7-jahr/bilder/283501, © Fox Home Entertainment

Plakat, Das verflixte 7. Jahr, 1955, Deutschland, Gestaltung: Lo Linkert
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Der blaue Engel, 1963, Deutschland, Gestaltung: Dorothea Fischer-Nosbisch
Abbildung: Museum für Gestaltung Zürich / ZHdK