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Poster, Kunstausstellung der Sowjetunion, 1931
Poster, Kunstausstellung der Sowjetunion,
*4059

Poster, Kunstausstellung der Sowjetunion,
1931

*4059
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Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
Pavillon Le Corbusier
Höschgasse 8
8008 Zürich
Museum map
  • Kunstausstellung der Sowjetunion Poster
  • Kunstausstellung der Sowjetunion Poster
  • Kunstausstellung der Sowjetunion Poster
  • Kunstausstellung der Sowjetunion Poster
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ENG-2022_11_korr_2.mp3

Valentina Nikiforovna Kulagina (1902–1987) designed just a handful but highly powerful and unconventional posters in the Russian Constructivist style. For an exhibition of Soviet avant-garde art in Switzerland, she transposed the monumental worker figure familiar from visual political propaganda into a cultural poster.

Valentina Nikiforovna Kulagina was part of the generation of Russian women who initially benefited from the revolution’s achievements. She participated on an equal footing with her male peers in the radical avant-garde of the early twentieth century, which turned away from easel painting to focus on new media and design strategies. When Kulagina was commissioned to design the poster for the Soviet art exhibition in Zurich in 1929, the situation in the young USSR had already changed. By then, the new art movements were frowned upon and no longer viewed as expressing a revolutionary spirit. Instead, calls emerged for a type of art that could be readily understood by the masses. With its monumental worker figure, rigorous division of space, striking oblique lines, and virtuoso incorporation of typography, Kulagina’s design brought new perspectives to the Swiss cultural poster. The sculptural rendering of the worker and the purely painterly execution, however, already herald the shift in Stalin’s propagandistic rhetoric that would soon outlaw any artistic experimentation.(Bettina Richter)

Plakat, Kunstausstellung der Sowjetunion, 1931
Erscheinungsland: Schweiz
Gestaltung: Valentina Nikiforovna Kulagina
Auftrag: Kunstsalon Wolfsberg, Zürich, CH
Material / Technik: Lithografie
128 × 90.5 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
Literature

Gerda Breuer, Julia Meer (Hg.), Women in Graphic Design 1890–2012, Berlin 2012.

Margarita Tupitsyn, Gustav Klucis and Valentina Kulagina: Photography and Montage after Constructivism, Göttingen 2004.

Image credits

Plakat, Kunstausstellung der Sowjetunion, 1931, Schweiz, Gestaltung: Valentina Nikiforovna Kulagina
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakatentwurf, Kunstausstellung der Sowjetunion, 1930, Schweiz, Gestaltung: Valentina Nikiforovna Kulagina
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakatentwurf, Stroim (Wir bauen), 1929, UdSSR, Gestaltung: Valentina Nikiforovna Kulagina
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakatentwurf, Novyj byt (Die neue Lebensweise), um 1929, UdSSR, Gestaltung: Valentina Nikiforovna Kulagina
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, My budem gotovy k otraženiju voennogo napadenija na SSSR / Meždunarodnyj den' rabotnic - boevoj den' proletariata (Wir sind bereit zur Abwehr eines kriegerischen Angriffs auf die Sowjetunion / Der internationale Tag der Arbeiterin – Kampftag des Proletariats.), 1931, UdSSR, Gestaltung: Valentina Nikiforovna Kulagina
Abbildung: Museum für Gestaltung Zürich / ZHdK