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Poster, Les trois sœurs, 2003
Poster, Les trois sœurs,
*4063

Poster, Les trois sœurs,
2003

*4063
g
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BF
GF
1
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Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
Pavillon Le Corbusier
Höschgasse 8
8008 Zürich
Museum map
  • Les trois sœurs Poster
  • Les trois sœurs Poster
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ENG-2022_13_korr.mp3

In her typographic theater posters, French artist Catherine Zask (b. 1961) demonstrates an unusual and refreshing approach to typefaces—especially for eyes trained in the Swiss Style. In her work, letters become images that ingeniously convey narrative content.

Catherine Zask was responsible for the visual communication of the Hippodrome theater in Douai for many years. It is always the material structure of the letters that sparks her interest and spurs her exploratory approach. This is how Zask succeeds in condensing a story and narrating it solely through fonts.
The timeless air of Anton Chekhov’s (1860–1904) drama Three Sisters makes it one of the writer’s most frequently performed works to this day. Its portrayal of the pursuit of happiness can be read both as a social portrait of the Russian intelligentsia of the era and through the prism of the present. The sisters Irina, Masha, and Olga associate their longing for a better life with Moscow as a great metropolis and with the urge to escape the provinces, but take different routes toward this goal. In the words of the title, initially diverging and then merging, Zask uses typography to illustrate the three sisters’ individual trajectories on the one hand and their family ties on the other. The intertwined “S’s” at the ends of the words become symbols of life’s journey. (Bettina Richter)

Plakat, Les trois sœurs, 2003
Erscheinungsland: Frankreich
Gestaltung: Catherine Zask
Auftrag: L’Hippodrome, Douai, FR
Material / Technik: Siebdruck
175 × 118.5 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
Literature

Museum für Gestaltung Zürich (Hg.), Catherine Zask, Poster Collection 12, Zürich 2005.

Gerda Breuer, Julia Meer (Hg.), Women in Graphic Design 1890–2012, Berlin 2012.

Image credits

Plakat, Les trois sœurs, 2003, Frankreich, Gestaltung: Catherine Zask
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Dehors devant la porte, 2005, Frankreich, Gestaltung: Catherine Zask
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Macbeth, 2001, Frankreich, Gestaltung: Catherine Zask
Abbildung: Museum für Gestaltung Zürich / ZHdK