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Poster, Moby Dick, 1968
Antonio Reboiro
Poster, Moby Dick
Antonio Reboiro,

Poster, Moby Dick,
1968

Antonio Reboiro
*1061
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Museum für Gestaltung Zürich
Ausstellungsstrasse 60
8031 Zurich
Museum map
Museum für Gestaltung Zürich
Toni-Areal, Pfingstweidstrasse 94
8031 Zurich
  • Moby Dick Antonio Reboiro Poster
  • Moby Dick Antonio Reboiro Poster
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Listen to the text
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John Huston’s (1906–1987) legendary 1954 film adaptation of the novel Moby Dick came to cinemas in postrevolutionary Cuba in the late 1960s. Antonio Reboiro (b. 1935) condensed the plot into a luminous image that recounts not the horrors but rather interprets Hermann Melville’s (1819–1891) novel in a completely different way.

After the revolution of 1959, the Cuban poster took on a radically new appearance that was directly related to the country’s political transformation. Walls on the Caribbean island, formerly plastered with commercial posters and banal election propaganda, were now densely hung with colorful, sensual posters. This movie poster, sponsored by the Cuban film institute ICAIC, represented the most consistent development of the new aesthetic. Liberated from the pressures of creating the basis for the film’s commercial success with the poster, designers were able to exercise complete artistic freedom, capturing their immediate impressions of the film in associative images. This also involved appropriating international avant-garde movements, as is evident from Antonio Reboiro’s poster. Pop Art and the psychedelic poster with its ornamental lettering were the inspiration here. The bold, saturated colors of the screen print further reinforce the poster’s effect. Instead of depicting the film’s content, the Cuban designers managed to condense its subject into a symbol that invariably included their own interpretation. Captain Ahab’s mission to take revenge on Moby Dick for destroying his leg fails miserably. Other posters for Melville’s novel center on the menace of the whale and portray Captain Ahab as a victim. With Reboiro, though, the forces of nature—symbolized by the glaring sun, the stormy sea, and the huge whale fin—triumph over the human obsession to try to master them. (Bettina Richter)

Plakat, Moby Dick, 1968
Erscheinungsland: Kuba
Gestaltung: Antonio Reboiro
Auftrag: Instituto Cubano de Arte e Industria Cinematográficos, Havanna, CU
Material/Technik: Siebdruck
76.5 x 51 cm
Eigentum: Museum für Gestaltung Zürich / ZHdK
Literatureo

Edmundo Desnoes, Cubaanse affiches, Amsterdam 1971.

Jesus Vega, El cartel cubano de cinemateca de Cuba, Havanna 1996

Image creditso

Plakat, Moby Dick, 1968, Kuba, Gestaltung: Antonio Reboiro
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Moby Dick, 2011, Schweiz, Gestaltung: Paula Troxler, Donation: Paula Troxler
Abbildung: Museum für Gestaltung Zürich / ZHdK

Plakat, Moby Dick, 1960, Tschechoslowakei, Gestaltung: Jiři Balcar, Donation: Peter Leuenberger
Abbildung: Museum für Gestaltung Zürich / ZHdK

Exhibition texto
Cuban Film

Liberated from the pressure of ensuring the commercial success of the film, the Cuban movie poster captivates with its great artistic freedom and associative images. The reduction of the film’s subject to symbols is the great achievement and typical characteristic of this poster tradition. For his Moby Dick poster, Antonio Reboiro (b. 1935) drew on Pop Art and the psychedelic poster with its ornamental lettering. Instead of the whale as menace, here the theme is the triumph of nature.